Lead Generation
Website Design, SEO and Enquiry Generation for Manufacturing Companies.
Inbound and outbound, run as one programme. Aimed at named buyers.
What Lead Generation is
Inbound and outbound, run as one programme, pointed at proof that already exists.
Manufacturer website
→Manufacturer website
Rebuilt to be found and to convert, on the proof the Build produced.
→SEO for manufacturers
→SEO for manufacturers
The search groundwork: what buyers type, and the pages that answer it.
→Email sequences
→Email sequences
Cold email, written and sent, aimed at the buyers on your list.
→LinkedIn cadence
→LinkedIn cadence
A posting and outreach rhythm aimed at the people who sign.
→Enquiries and RFQs
→Enquiries and RFQs
Every reply logged in the CRM, so nothing is lost and everything is measured.
→It runs after the Build, not before it, because outreach sent to an old website is traffic to a leak. This is what digital marketing for manufacturing companies should mean: enquiries and RFQs, logged where they can be measured.
Who This Is For.
Manufacturers in the ₹25 Cr to ₹500 Cr band whose website is a buyer’s first and often only check before an enquiry, and who sell to OEMs, exporters, and investors. Densest in engineering, auto components, chemicals, and industrial equipment.
What You Receive.
- 01
Manufacturer website design, structured the way a procurement panel evaluates suppliers
The pages a panel looks for, in the order it looks, built on the Visual Production library.
- 02
SEO for manufacturing companies: technical and sector pages that rank for the terms buyers actually type
The terms buyers type, not the terms we coined, answered page by page.
- 03
Cold email sequences to named buyers, OEM contacts and export buyers
Written for the person who signs, sent in sequence, measured by reply.
- 04
A LinkedIn cadence in the MD’s voice, published on a fixed schedule
Posts in the MD’s voice, from the thesis and the plant, on a fixed calendar.
- 05
Working enquiry and RFQ-response paths with lead capture
An RFQ that arrives on a working day gets a path, a reply and a record.
- 06
Inbound and outbound run as one programme, not two silos
One calendar, one list, one report, instead of two vendors who never speak.
How It Is Bought.
Sold as
In the Run, after the Build, scoped by the Diagnostic. Outreach is a programme, not a project, and it needs a rebuilt website and collateral to point at before the first email goes out.
Priced
In your roadmap, after the Diagnostic: a monthly fee inside the Run, after the Build.
The Diagnostic
₹2,50,000
Fixed. Three weeks. The one price published in advance. The first five Indian clients pay ₹2,00,000, in return for a named case study.
The Diagnostic →Lead Generation is new this year. No client work is published for it yet, and nothing invented stands in its place.
The plants we have shot →Where do most of your enquiries come from today?
The Trust Audit asks that, and four more. Three minutes, one verdict, and it tells you where to start.