The Challenge

This Ambattur-based manufacturer has been making precision gears, shafts, and EV motor sub-assemblies for global automotive OEMs for 40 years. They have nine production facilities and a leadership team with national MSME representation. When they were getting ready for their ACMEE expo appearance and a website update at the same time, they had a real problem: there was no photography or video that showed what nine plants of precision manufacturing actually looked like.

The scale made it harder. Nine facilities meant nine separate production environments, each with different processes, layouts, and equipment. All of it needed to be documented to the same quality and visual consistency. A single-day or single-plant shoot was never going to cover it.

Our Approach

We put together a five-person crew and spent nine consecutive days across all nine plants. Industrial photography covered every major production area: CNC machining lines, cold forging stations, grinding and finishing operations, and the EV motor sub-assembly area. We went through each plant systematically, covering production lines, individual machines, QC stations, and the operational details that show what precision manufacturing looks like up close.

The process documentation video was shot alongside the photography, following the full manufacturing sequence from raw forging through machining, grinding, finishing, and final inspection. Shooting across nine plants meant the video could show the real scale of the operation rather than just a single line in one building.

Results

The photography and video went into four things at once: expo graphics for ACMEE, the company website, internal presentations, and brochure design. Having a consistent, good-quality visual record across all nine plants meant the company finally had a library they could use across every channel where they need to show what they are capable of.