The Challenge

This manufacturer supplies Honda, Yamaha, Suzuki, and Kawasaki across more than 60 countries. The leadership team behind those relationships are in serious buyer conversations regularly. But when it came to professional portraits, the team page and LinkedIn profiles were inconsistent: different backgrounds, different lighting, some taken on phones. It did not match the level of the business they were representing.

With the company rebuilding its website, they needed portraits that could carry the leadership and team pages properly, at a standard that reflected the global OEM relationships they had built. Corporate headshots for the wider team were equally important, so the whole organisation looked consistent rather than patched together.

Our Approach

As part of the ongoing photography programme at the Chennai facility, we dedicated a session to leadership portraits and corporate headshots. We set up a controlled environment inside the facility with a consistent neutral background and consistent lighting, so the images work whether they are shown as a small icon on a LinkedIn profile or large on a website.

The corporate headshot sessions for the wider team used the same setup. We moved through departments quickly so people were not kept waiting long, and the consistency across all shots means every team member looks like they belong to the same company.

Results

The leadership portraits are live on the new website and being used across investor presentations and internal communications. The MD portrait is on LinkedIn and professional profiles. The corporate headshots gave the company a proper team page for the first time, with everyone represented at the same standard. The same images are being used in HR materials and recruitment communications.