Ecommerce Photography Tips

Ecommerce photography can appear like a scary prospect and it’s definitely not
something that everybody gets right the first time. As the term says, Practice makes
man perfect. A high-quality product picture can accomplish numerous things
however, it most importantly needs to attract attention, interest the prospective
buyers, and embody your business and product in a positive way. Similar to the
rest of your online store or website, your product photographs should also appear
100% professional. Here are 5 important ways to sharpen your ecommerce product
photography:
Use a Clean, Consistent Backdrop
Regardless of what technology you employ, it is advisable to use a clean and
consistent backdrop. White is the standard background shade for shooting product
photography however, products seem to stand out more when displayed on a
contrasting backdrop. In addition, it is good to eliminate a hard 90-degree edge in
the background – this can be achieved by using an ‘infinity’ or ‘seamless’
background approach. The automated background removal and replacement tool in
the Shutter Stream and Shutter Stream 360 Product Photography programs can
help automate this process.
If you are shooting identical products in diverse flavors, colors, etc., ensure there is
evenness in how the pictures are shot.
Use a tripod
What most people don’t know is that a tripod can save you time, while improving
image quality and making the process easier. You do not have to spend a lot of
money for one and it always gives a good return on investment. While taking a
professional photo, even the smallest of movements can blur your shot, and
utilizing a tripod can keep this from happening. It can also assist you to take photos
from uncomfortable angles.
Use macro mode or macro lens for small objects
If your camera boasts a macro mode, make use of it. Alternatively, if using a
DSLR, use a macro lens for small objects under 1.5 x 1.5 inches. Macro mode is
ideal for close-ups, permitting in depth focus from small distances and also a
higher resolution result (camera is able to get closer to the object to fill up the
screen).
Use these tips while taking your product photos and you will end up with better
looking photos that you can use to improve your visitors’ user experience and
subsequently improve conversions.
Some of the key elements to be focused on ecommerce photography are as follows

• Proper handling of camera
• Neutral background
• Lights
• Stabilization, Focus and Consistency
• Post Processing
• Utilization of Backdrop
• Setting up the Product
• Angling
• Showcasing Highlights/Features