Commercial Photography

Photography has evolved as a productive and promising career option for youth in
India due to the rise in the advertising and media industry. Photography has grown
in a big way now as compared to it being considered as a mere hobby a few years
ago.

Photography has emerged as a popular career choice these days not just among the
youth but across all age groups. The scope of a career in photography is vast and
ever-evolving. We can also see the rise in women photographers significantly.
Photographers today can work in many capacities, some of the significant ones are
Photojournalist: Photojournalists provide pictures to the national and global
press. A photojournalist is required to possess a journalistic sense in order to shoot
good news pictures.

Commercial Photographers: A photographer captures pictures of Products,
Spaces, Jewellery, Food and much more. This involves shooting both indoors and
outdoors. The images are used for company brochures, annual reports, and
advertising and selling.

Wedding and Event Photographers: The wedding and event photography
industry are at an all-time boom. This is a very lucrative career choice across the
country.

Advertising Photographers: Advertising Photography is concerned with the
photographic departments of advertising agencies, studios etc. Most of them
happen to be freelancers.
Advertising photography is possibly the most thriving and competitive genre of all.
But the success in this genre depends entirely on ability, efficiency and the right
personality.

Fashion Photographers: This area has emerged in India only recently. This
involves the use of state of the art and well-equipped studios by freelancers or
photographers commissioned by advertising agencies.

Freelance Photographer: Freelancing has been the most popular career choice
among photographers.
Photographers can choose to be self-employed if they have business management
skills. They can do freelancing in any of the above fields.
Photography is a combination of Science and Art and thus a formal education in
the field is beneficial for aspirants looking for a sustainable career in this field. To
pursue a photography career, taking a photography course is beneficial. With
technology growing rapidly, the working of a camera is also steadily evolving.
Aspirants need to understand the working of a camera, the theoretical and practical
part of photography. A bachelor’s degree or diploma course in photography trains
aspirants in the required skills and techniques.